Choose the Right Platforms

Technicians are not typically browsing lifestyle blogs or fashion websites. Instead, they frequent industry forums, online marketplaces, and platforms like LinkedIn, where they connect with peers and seek professional advice. Ads placed on industry-specific websites, job boards, or technical forums will more likely grab their attention.

Where to advertise:

• LinkedIn Ads: Great for targeting professionals in specialized technical fields.
• Industry-specific websites: Examples include HVAC-Talk.com for HVAC professionals or iFixit for DIY and IT technicians.
• YouTube tutorials: Many technicians rely on video guides for problem-solving. Pre-roll ads on technical video content can be highly effective.